GST (%) on selling price
GST rate applied to selling price. Example: 18
Purchase GST (%) (input GST on CP)
GST % that your supplier charges on purchase price. Example: 12
Corporate tax (%)
Tax applied on monthly net profit to compute Profit After Tax. Example: 28
Marketing mode
Choose if marketing is a percent of selling price or a fixed rupee amount per unit.
Marketing (%)
If Marketing mode is Percentage, enter percent of SP spent on marketing per order. Example: 10
Marketing (fixed ₹ per unit)
If Marketing mode is Fixed, enter rupee amount per unit. Example: 40
Packing cost (₹ per product)
Cost of packing/presentation per product (e.g., boxes, filler).
Payment gateway fee (%)
Percentage charged by PG on selling price. Example: 2
Payment gateway fixed fee (₹)
Flat fee per order charged by PG. Example: 3
Refund rate (%)
Expected refunds as % of SP (e.g., 1 for 1%)
Average RTO cost (₹ per return)
Average combined forward + return + handling cost when an order RTOs.
Self-hosted shipping (₹ per order)
Average courier cost you pay per order for website orders.
Marketplace shipping (₹ per order)
Average courier/shipping amount seller pays on marketplace orders.
Marketplace commission (%)
Commission % marketplace charges on selling price.
Marketplace fixed fee (₹)
Fixed per-order fee charged by marketplace (if any).
Other unit cost (₹)
Any amortized costs per unit (photos, packaging amortization, policies).
Travel cost (% of CP)
Transport/travel from factory to warehouse as % of CP (e.g., 12)
Retention cost (₹ per unit)
Cost of coupons, small retention incentives per order.
Office Rent (₹/month)
Monthly rent for office/warehouse.
Employee Salaries (Total ₹/month)
Sum of all staff salaries per month.
Electricity (₹/month)
Office boy / helpers (₹/month)
Food / Other (₹/month)
CEO Salary (₹/month)
Accountant / Audit (₹/month)
Default monthly target (units)
Back to Calculator
Notes